Publication Plan
TITLE: NOTICE
POSITIONING STATEMENT: Everything you want to know about music
FREQUENCY OF PUBLICATION: Weekly
PRICE: £1.90
DISTRIBUTION: Newsagents, Music shops, Supermarkets, General store
RATIONALE: The aim of my magazine is to focus on what the readers would want to know about bands and to include opinions on each article that is published. We will offer a new band to be interviewed every week and have a write in section where the readers can give ideas on who could be interviewed next week.
STYLE: An informal style of writing will be used as the target audience would want to be addressed how they speak and not very formally. The magazine is for all indie followers and will use terms associated with this music genre which is simple to understand.
REGULAR CONTENT
- Editorial
- Crosswords
- Electronic equipment
- Main article about main image on front cover
- Strapline of bands information
- Competitions
- Tips on guitar playing
- Sent in photos of people meeting band members
- List of gigs
- Cartoon strip
- Readers’ letters
- New Band(s) just signed
FEATURE ARTICLES
- Best venue for live concerts voted for by readers
- Singing training
- Is it better to stand and play or move around and play?
- Interview with band member (this will be a regular feature and will cover mainstream acts – unsigned acts)
- Article about covers gone wrong
- Build up to the Leeds festival
- Interview with Robert Smith about his top 10 favourite bands.
- Interview with Caleb Followill About his influences to start Kings of Leon
- Article involving 100 best indie songs of the past 50 years
- How everything fits together – how bands started out
- Competition to meet the Editors and tour with them for a day – E.G of competition
- Have a chance to record a song with your favourite artist/band
- Interview with Alex Turner about his favourite Songs with Arctic Monkeys
- Article about past festivals and what has happened
- Pull out picture of the stage at Leeds festival
- Pictures of Live performances by different bands/artists at past Leeds festivals
- Unsigned band interviewed
- Article about White lies abroad in Ibiza
- Jack Penate secret gigs throughout Liverpool and Manchester
- Kasabian to end the music week in Liverpool
HOUSE STYLE
Coverlines: Cooper Std Black and Arial
Headlines: Arial
Standfirst: Arial 14pt
Captions: Arial 8pt
Features first paragraph: Drop capital Times New Roman, 5 lines deep
New first paragraph: First word in Capital letters
Body Text: Times New Roman 11pt
Colour Scheme: Red, Blue, white
Tuesday 24 November 2009
Publication Plan
Questionaire & Results
Q1. How much do you buy a music magazine for average?
Q2. How often do you buy a magazine?
Weekly 10
Monthly 5
Seasonally 3
Annually 2
Red 7
Blue 7
Green 1
Orange 1
Purple 1
Pink 1
Yellow 2
Q4. Who is your favourite band/singer?
Arctic Monkeys 5
Kings of Leon 3
The Killers 3
Paolo Nutini 2
Kasabian 1
Muse 2
The Maccabees 2
White Lies 1
Jack Penate 1
Q5. What 3 words do you associate with indie?
Alternative 3
Good 2
Cool 1
Popular 4
Noticeable 5
Guitar 1
New 4
Shows concerts 9
Band interviews 4
Posters 5
All 2
Q7. What features of a magazine do you dislike?
Not enough text 5
Nothing 15
Q8. Do you sometimes but music magazines for the free posters?
Yes 8
No 8
Sometimes 8
Q9. If your favourite band/singer featured on the front cover of the music magazine, would you only buy it because they are on it?
Yes 11
No 9
I have covered a range of prices for music magazines. However, the majority people seem to buy music magazines between the ranges of £1.50-£2.50 on average. Using these results, I will price my magazine at around £2.00.
Q2. How often do you buy a music magazine?
I have covered a range of how often people buy a music magazine. Half of the people who filled my questionnaire said that they buy a music magazine weekly. Using these results, I will create a magazine that appears weekly as more people seem to buy this type of magazine.
Q3. What is your favourite colour?
I have covered a range of colours for people to fill i n. 7 people voted for red and 7 voted for blue making the majority vote split between these colours. Using these results I will use either blue or red in my constant colour scheme.
Q4. Who is your favourite band/singer?
I have recovered a wide range of band/singers that have been said by the people I have interviewed. A quarter of the people who answered my questionnaire said their favourite band was Arctic monkeys which only 2 more people than the other highest voted. Using these results, I will think about using 1 or 2 of the highest voted bands to feature in my magazine.
I have received a small range of words that people have chosen to associate with indie music. The results show that the votes spread over different words but the main words were noticeable, new and popular. Using these results I will choose to use one of these words as my magazine cover.
I have received certain features that are liked by who I interviewed. The results show that 9 out of 20 people like the fact that they show upcoming concerts and a quarter like the posters that are included. Using these results I have chosen to include posters and show upcoming concerts in my magazine.
Q7. What features of a magazine do you dislike?
I have received one feature that people dislike about music magazines. The results show that 3 quarters of people like music magazines the way they are but a quarter think there isn’t enough text. Using these results I will include more text and fewer pictures in my magazine.
Q8. Do you sometimes buy music magazines for the free gifts?
I have received answers for if the people bought magazines. The results show that equal people said yes and no and that only 4 people said sometimes. Using these results I will advertise a free gift as it will attract more people to buy my magazine.
Q9. If your favourite band/singer featured on the front cover of the music magazine, would you only buy it because they are on it?
I have received the results for this question and this will help me to include a picture of people’s favourite band/singer on the front cover of my magazines. Using these results has affected me to include an image of one of the band/singers that were chosen by the people who answered my questionnaire.